Corporate Identity Crisis

Sometimes being a graphic designer helps us get through this nonsense. Martin had done it again. After 'Discount Dave's Pets, Pets, Pets', the Pizza company and the pub sign; I was back to designing 'one off' props and company logos. The new set of three scripts were going to need two more corporate identities producing and some product props for the jokes Martin had written.

Martin orders a Miracle off the Internet... or does he?

First up was a tube of 'Magic Hair in a Bottle'. We wanted it to look cheap, so lots of bright colours were in order. I found a small bright blue shampoo bottle that was just the right size and made up a simple label that would be readable when shown on camera. That was pretty straight forward, and it worked really well. Huge shout out to my girlfriend, she hoards (sorry - collects) mini bottles to take on holiday and she had one spare!

Dragons Den would be soooo proud.

Slightly more difficult were two sets of logos for Episode 5. First up was a design for a new set up company Mike and JP had started. This company was for selling sombreros to donkeys that would be called 'Ass Hats'. It would have to have a donkey on it and again, bright colours would be helpful to add to the silliness. I don't like just searching the internet and cobbling together graphics from other peoples illustrations, I was determined to draw the donkey myself so I knew it would be an original logo. My drawing skills are not that well used these days! It took a lot of sketching are re-sketching to get it anywhere near looking like a donkey. Thankfully putting a hat on him took the stress of trying to get his head looking right!

Coming soon to a Supermarket near You...

Later on in the same scripted episode, Martin has another company name checked. They are a butchers that Chris wants to advertise at our gigs. This fictional company is an appetising enterprise called 'McEntrails - The Creative Butcher'. What Martin was after for this scene was a few menus to have the band look at while Chris explains the beef. Again, Martin had the idea that he wanted a picture of an actual heart to be in the logo. I stuck with a one colour logo to keep it simple, and dropped it onto a slim menu littered with awful - I mean offal, pictures to make it look like a price list. To give them a nice finish I decided to laminate them to look 'wipe clean'. Personally I wouldn't want to eat anything from the menu, it makes me feel a little queazy just thinking about it...

All meat, a real treat... possibly.

If you do want to invest, email us. I mean, who wouldn't want to!!

How could we know it would become so topical as we were filming! (insert your own Horse meat gag!) but not donkey.